Assessment of the loyalty of business partners during distribution network formation

Короткова Т.Л.1, Болормаа Б.1
1 Национальный исследовательский университет "Московский институт электронной техники"

Journal paper

(РИНЦ, ВАК)
опубликовать статью | оформить подписку

Volume 11, Number 6 (June 2017)

Please, cite as:
Korotkova T.L., Bolormaa B. Otsenka loyalnosti biznes-partnerov pri formirovanii sbytovyh setey // Kreativnaya ekonomika. – 2017. – Tom 11. – № 6. – S. 681-694. – doi: 10.18334/ce.11.6.37976.

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=30103982
Cited: 3 by 05.09.2022

Abstract:
On the basis of the analysis of methods for assessing the loyalty of business partners and economic entities we suggest the method for determining the level of the mutual interest of business partners. We prove that the low loyalty stipulates high transaction costs that reduce the efficiency of circulation of goods and can hinder the implementation of economic cooperation. We propose the method for assessing and improving business activity and social interactions inside and outside sales networks.

Keywords: business relationships, loyalty of business partners, sales networks

References:

Butcher S. (2004). Programmy loyalnosti i kluby postoyannyh klientov [Loyalty programs and club for regular customers] M.: "Vilyams". (in Russian).
Dalman C.J. (1979). The Problem of Externality Journal of Law and Economics. 22 (1). 148.
Korotkova T.L. (2017). Marketing innovatsiy [Marketing innovations] M.: Izdatelstvo Yurayt. (in Russian).
Korotkova T.L., Bolormaa B. (2016). Kontseptualnyy podkhod i printsipy formirovaniya sbytovoy seti pri prodvizhenii na rynok potrebitelskikh tovarov [The conceptual approach and the principles of the distribution network formation in promoting the market of consumer goods]. Journal of Marketing in Russia and Abroad. (5). 13-17. (in Russian).
Korotkova T.L., Bolormaa Bazar (2016). Rol sotsialnyh otnosheniy pri tovarodvizhenii potrebitelskikh tovarov [The role of social relationships in the consumer goods circulation ] The correlation between humanity and pragmatism in the target orientations of modern methods of regulating social relations; in the framework of the International Scientific and Analytical Project. 24-27. (in Russian).
Kurshakova N.S. (2010). Aktualnye voprosy formirovaniya loyalnosti pokupateley i posrednikov [Buyers and intermediary agents: topical issues of loyalty formation]. Problemy ekonomiki. (3(35)). 273-275. (in Russian).
Kusraeva O.A., Rebyazina V.A. (2016). Ispolzovanie traditsionnyh i innovatsionnyh marketingovyh praktik rossiyskimi kompaniyami: rezultaty empiricheskogo issledovaniya [The use of traditional and innovative marketing practices by Russian companies: the results of an empirical study]. Innovations. 217 (11). 39-49. (in Russian).
Lipsits I.V. (2006). Ekonomika [Economics] M.: Omega-L. (in Russian).
Martyshev A.V. (2005). Marketing otnosheniy [Relationship marketing] Vladivostok: TIDOT DVGU. (in Russian).
Service Quality and Customers’ Trust, Moderating Role of Personality TraitsResearchgate. Retrieved March 24, 2017, from https://www.researchgate.net/publication/313233889_Service_Quality_and_Customers\'_Trust_Moderating_Role_of_Personality_Traits
Vasin Yu.V., Lavrentev L.G., Samsonov A.V. (2005). Effektivnye programmy loyalnosti. Kak privlech i uderzhat klientov [Effective loyalty programs. How to attract and retain customers] M.: Alpina Biznes Buks. (in Russian).
Красильникова Е.А. Организационно-экономические методы снижения товарных потерь на предприятиях розничной торговлиЭкономическая библиотека. Retrieved March 24, 2017, from http://economy-lib.com/organizatsionno-ekonomicheskie-metody-snizheniya-tovarnyh-poter-na-predpriyatiyah-roznichnoy-torgovli#ixzz4ZCqUVp8p
Лояльность бизнес-партнеровAlhorum. (in Russian). Retrieved March 24, 2017, from http://alhorum.ru/loyalnost-biznes-partnerov/

Страница обновлена: 19.05.2024 в 06:43:03