Internet of things as a driving force of marketing

Сычева О.С.1, Якушин В.В.1
1 Финансовый университет при Правительстве Российской Федерации

 Download PDF | Downloads: 10 | Citations: 19

Journal paper

*
Volume 3, Number 4 (October-December 2016)
* Этот журнал не выпускается в Первом экономическом издательстве

Please, cite as:
Sycheva O.S., Yakushin V.V. Internet veshchey kak dvizhushchaya sila marketinga // Torgovo-ekonomicheskiy zhurnal. – 2016. – Tom 3. – № 4. – S. 341-348. – doi: 10.18334/tezh.3.4.37161.

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=29005619
Cited: 19 by 05.09.2022

Abstract:
The article studies the role of IoT (Internet of Things) in marketing development. Internet of Things is wireless communication between things on the Internet, which allows them to "communicate", exchange information and interact without human intervention and control. The article examines the main changes that will occur in marketing after the widespread introduction of IoT. We also give the examples of companies creating multifunctional platforms and using the Internet of Things for the analysis of different marketing rates. The main advantage of IoT is that it allows to communicate more effectively with audience.

Keywords: marketing, technology, advertising, CRM, Internet of Things, data exchange, SMM

Похожие статьи:

   The driving forces behind the anti-Russian coalition: challenges to contemporary international security (Лев М.Ю., Лещенко Ю.Г.) Num. 2 / 2023

  Banking control over clients in accordance with Federal Law No. 115-FZ (Верников В.А., Коноваленко И.Е.) Num. 4 / 2021

References:

Clark J. How the IoT could make marketing more personalIBM Internet of Things blog. Retrieved November 23, 2016, from https://www.ibm.com/blogs
De Wit R. How the Internet of Things impacts marketingI-SCOOP. Retrieved November 25, 2015, from http://www.i-scoop.eu
Golvin C. S. The Internet of Things (IoT) – Should Marketers Care?Gartner Blog Network. Retrieved November 23, 2016, from http://blogs.gartner.com
Jamshed Dubash Marketing and the Internet of Things: Are You Ready?The Marketing Journal. Retrieved November 24, 2016, from http://www.marketingjournal.org
Khodakovskiy F.V. (2014). Perspektivy interneta veschey [Prospects for Internet of Things]. Modern scientific researches and innovations. (12-1). 152-154. (in Russian).
Patel N. How The Internet Of Things Is Changing Online MarketingForbes. Retrieved October 30, 2015, from http://www.forbes.com
Samsonov M.Yu, Grebeshkov A.Yu, Roslyakov A.V., Vanyashin S.V. (2013). Standartizatsiya Interneta veschey [Standardization of the Internet of things]. Elektrosvyaz. (8). 10-13. (in Russian).
Semenchenko P.I. (2016). Kontseptsiya Interneta veschey: vozmozhnosti ispolzovaniya v upravlenii tekhnicheskimi ustroystvami [The concept of the Internet of things: possibility of use in the management of technical devices]. Nauka-rastudent.ru. (10). 22. (in Russian).

Смотрите также:

   Metody otsenki vliyaniya chelovecheskogo faktora na predprinimatelskiy potentsial malyh innovatsionnyh kompaniy (Солдатов А.В., Репин Д.В.) Num. 12 / 2007

   Sotsialno-ekonomicheskie effekty pri dostizhenii tseley innovatsionnogo razvitiya platezhnoy sistemy Rossii (Гурьянов М.Ю.) Num. 10 / 2008

   Innovatsii kak kachestvennyy faktor ekonomicheskogo rosta (Очковская М.С.) Num. 1 / 2007

   Menedzhment intellektualnogo kapitala – effektivnyy instrument strategicheskogo upravleniya v Rossii v usloviyakh ekonomiki znaniy (Ваганян О.Г.) Num. 5 / 2007

  Concept of Internet of things (Щербинина М.Ю., Стефанова Н.А.) Num. 11 / 2016

Страница обновлена: 17.05.2024 в 16:40:10