ISSN: 1994‑6929 (print), 2409‑4684 (online)

Kreativnaya ekonomika

Abstracted in RSCI, Ulrich's. Published since 2007 by Saint-Petersburg State University of Economics (Saint-Petersburg, Russia).

Vol. 7, Number 10 (October 2013)

Issue contents

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Sergey Efimushkin, Alla Ovsyannikova, Sergey Ryzhenko

  Creative Marketing in the development of an innovation product*

3-14

Aleksandr Kokarev, Aleksey Meshkov

  Analysis of the use of gamification in the internal marketing*

15-25

Galina Kostina, Anastasiya Torgashova

  Formation of range of the high-tech products at an enterprise to ensure sales sustainability*

26-36

Inna Krakovetskaya, Valentin Nikolaenko

  Activation of personnel creative potential using heuristic methods for developing the site*

37-43