Концепции рыночной ориентации: анализ и классификация
The concept of market orientation: analysis and classification - View in English
Статья в журнале
Российское предпринимательство - № 14 (260), Июль 2014Об авторах:
Логинов Л.О.
Аннотация:
В статье рассматриваются предпосылки возникновения концепций рыночной ориентации, произведен их анализ. Предложены следующие классификационные признаки рыночной ориентации: информационный процесс, культура, процесс принятия решений и рыночная ориентация на пересечении данных признаков. Ключевые слова:
классификация, концепция, рыночная ориентация
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Loginov, L.O. (2014) The concept of market orientation: analysis and classification. Rossiyskoe predprinimatelstvo, 15(14), 155-166. (in Russian)