Концепции рыночной ориентации: анализ и классификация

Логинов Л.О.
The concept of market orientation: analysis and classification - View in English

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Аннотация:
В статье рассматриваются предпосылки возникновения концепций рыночной ориентации, произведен их анализ. Предложены следующие классификационные признаки рыночной ориентации: информационный процесс, культура, процесс принятия решений и рыночная ориентация на пересечении данных признаков.

JEL-классификация:

Цитировать публикацию:
Логинов Л.О. Концепции рыночной ориентации: анализ и классификация // Российское предпринимательство. – 2014. – Том 15. – № 14. – С. 155-166.

Loginov, L.O. (2014) The concept of market orientation: analysis and classification. Rossiyskoe predprinimatelstvo, 15(14), 155-166. (in Russian)

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