Привлечение потребителей к процессу создания инновационных продуктов

Изучение потенциала различных типов потребителей в отношении генерирования и оценки новых идей позволяет рассматривать потребителей как ценный ресурс предприятия в процессе создания новых продуктов. В данной статье представлен синтез информации о роли потребителей в инновационной деятельности предприятий, предложено определение совместной разработки продуктов и описаны основные типы потребителей, способных принимать участие в процессе создания новых продуктов.

Ключевые слова:

инновации, инноваторы, инновационный процесс, потребители, пользовательские инновации, создание новых продуктов, совместная разработка, лид юзеры, процесс создания инновации

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