Falsification of retail services

Николаева М.А.1, Калугина С.А.2
1 Российская академия народного хозяйства и государственной службы при Президенте РФ
2 Российский экономический университет им. Г.В. Плеханова, Russia

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Journal paper

*
Volume 4, Number 3 (July-September 2017)
* Этот журнал не выпускается в Первом экономическом издательстве

Please, cite as:
Nikolaeva M.A., Kalugina S.A. Falsifikatsiya uslug roznichnoy torgovli // Torgovo-ekonomicheskiy zhurnal. – 2017. – Tom 4. – № 3. – S. 151-160. – doi: 10.18334/tezh.4.3.38330.

Indexed in Russian Science Citation Index: https://elibrary.ru/item.asp?id=32293972
Cited: 2 by 05.09.2022

Abstract:
The article considers the classification of retail services and the types of falsification. We found out that assortment falsification is the most prevalent in the main retail service (sale of goods, aquametric falsification). It touches not only the quality of trade goods, but also the quality of commercial services. We justify the usefulness of the term "anti-marketing" for falsifying retail services using the means, methods and techniques of marketing. We show the incidence of different types of services’ falsification.

Keywords: risks, classification of services, retail services, types of falsification of services, trade goods

JEL-classification: L81, L89

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References:

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Berezina E. (2017). Torgovat do otboya [Trade till the end]. Rossiyskaya gazeta. (74(7240)). 1,5. (in Russian).
Ignatova O. (2017). Obman sebe dorozhe [Deception at our own peril]. Rossiyskaya torgovlya. (145(7311)). 5. (in Russian).
Kulikov S. (2017). Razbavit i smeshat [Dilute and mix]. Rossiyskaya gazeta. (123(7289)). 5. (in Russian).
Kulikov S. (2017). Syrok godnosti. SergeyDankvert o tom, kak prodavtsy obmanyvayut pokupateley i gosudarstvo [Shelf life. Sergey Dankvert tells how sellers deceive buyers and the state]. Rossiyskaya gazeta. (in Russian).
Nikolaeva M.A. (2000). Marketing tovarov i uslug [Marketing of goods and services] M.: Delovaya literatura. (in Russian).
Nikolaeva M.A., Lychnikov D.S., Neverov A.M. (1996). Identifikatsiya i falsifikatsiya pischevyh produktov [Identification and falsification of food products] M.: Ekonomika. (in Russian).
Nikolaeva M.A., Polozhishnikova M.A. (2010). Identifikatsiya i obnaruzhenie falsifikatsii prodovolstvennyh tovarov [Identification and falsification of food ] M.: Forum – INFRA - M. (in Russian).

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